Retail Area Manager

Kitchener, ON

The Area Manager shall provide leadership, direction, and accountability for the Retail Store Team in a designated region. The Retail Area Manager is a leader in driving results through effective sales team management, customer/guest engagement, coaching, and mentoring using all available business KPI’s.

Responsible for managing multiple priorities, the supervision of a team of Store Managers, retail projects, execution of initiatives to enhance performance, execution, driving top-line sales with a strong focus on profitability.

The Retail Area Manager will provide sound leadership and coaching for all direct reports and will work closely with the Retail District Manager, Store Operations and all Head Office partners to ensure and support the growth and development of the region’s retail team through established goals and objectives which align with revenue, operations, and customer service targets to enhance profitability.

The Area Manager shall be responsible for the achievement of aggressive operations goals and targets, focused on high levels of customer satisfaction and overall store-level performance.

Job Duties

  • Ensures communication, understanding, and belief in the company's goals and mission statement. Coaches all employees to work towards a common company objective.
  • Responsible for company monthly and weekly revenue and profit projections.
  • Oversees Store Managers ensure that daily and weekly staff schedules are in direct relation to daily, weekly revenue.
  • Review monthly sales objectives and develop strategies to achieve targets
  • Gives prompt and proper direction to Store Managers and Direct reports
  • Provide leadership and support for all direct reports to ensure they excel in their roles to enhance employee engagement in order to drive results and achieve top performance.
  • Develop a positive collaborative working relationship with staff and partners to aid company performance
  • Adheres and enforces all company safety policies and procedures.
  • Attends to any emergencies as they arise at the store level and provide resolution or the appropriate level of communication.
  • Identify operational and merchandising deficiencies in all stores and provide solutions and guidance to all stores
  • Leads any training initiatives to achieve organizational goals and objectives.
  • Assumes responsibility for job and store profitability by finding areas of improvement and implementing initiatives.
  • Develop a positive working relationship with all levels of the organization to accomplish the company’s mission.
  • Adheres and enforces all company safety policies and procedures.
  • Attends Store and Head office meetings as required.
  • Other duties as assigned.


  • Bachelor's degree from a four-year college or university; or five to seven years of related multi-unit retail experience and/or training; or equivalent combination of education and experience.
  • 5-7 years in the Retail multi-unit management 
  • Cannell Certification and Clean police record check.
  • Cannabis Retail Store Manager license from AGCO.
  • To perform the job successfully, an individual should have knowledge of word processing software, spreadsheet software, e-mail software, and the use of the Internet.
  • The candidate must be well-spoken and possess the ability to speak clearly and confidently in all business settings. The ability to conduct and preside over meetings.
  • Excellent Business Math skills. The ability to read, understand and calculate math calculations such as discounts, interest rates, percentages, etc. Ability to apply concepts of basic math and writing skills.
  • The ability to delegate set expectations and monitor the progress of all direct reports.
  • Motivate, inspire, provide, and accept feedback to and from employees.
  • The prioritization skills are necessary to use time effectively and set action plans to achieve business targets.
  • The individual takes responsibility for subordinates' activities, be available to staff, provides regular performance feedback, develops subordinates' skills, and encourages growth.
  • Regional Travel is an essential requirement in this position.